About Us
About Golf Room HQ
Where Serious Golfers Build Their Dream Room
Golf Room HQ is a specialized online retailer dedicated to helping golfers create exceptional indoor golf spaces at home.
Founded by Jeff Lee and operated by Good Products LLC, Golf Room HQ was created around a simple idea: building a home golf simulator should be exciting—not overwhelming.
With launch monitors, simulator enclosures, impact screens, hitting mats, projectors, software, putting greens, and countless specifications to compare, golfers can quickly find themselves spending more time researching equipment than enjoying the game.
Golf Room HQ exists to make that process simpler.
We focus specifically on indoor golf and carefully select products designed to help customers build golf rooms that fit their space, goals, and budget.
Meet the Founder
Jeff Lee
Founder & Owner, Golf Room HQ
Golf Room HQ was founded by Jeff Lee, an entrepreneur, real estate professional, and lifelong believer in providing customers with knowledgeable, personalized service.
Before entering real estate, Jeff worked as a research/marketing analyst in the media industry, where he gained experience working with major television networks and leading data firms. That analytical background taught him how to evaluate information carefully, understand complex data, and make decisions based on facts rather than assumptions—skills that continue to influence how Golf Room HQ evaluates products and helps customers navigate golf technology.
Driven by an entrepreneurial mindset and a desire for a new challenge, Jeff transitioned into residential real estate. Within his first five years, he earned recognition among the top 1% of brokers by the Chicago Association of Realtors (CAR).
Throughout his real estate career, Jeff developed a reputation for high standards of client service, careful research, strong negotiation, and a strategic approach to major purchasing decisions. His experience working with everyone from first-time buyers to luxury-home clients also gave him a unique appreciation for how homeowners think about their spaces—and how the right room can become an important part of the way they live.
Those experiences ultimately became part of the foundation for Golf Room HQ.
Why I Started Golf Room HQ
My professional career has always centered around helping people make important decisions.
As a research analyst, that meant understanding data and separating useful information from noise. As a real estate professional, it meant understanding what clients wanted from their homes and helping them navigate one of the largest purchases they would ever make.
When I began exploring the indoor golf industry, I saw many of the same challenges.
The technology is impressive—but choosing it can be complicated.
Launch monitors use different tracking technologies. Enclosures require specific room dimensions. Projectors, impact screens, hitting mats, software, and accessories all have to work together. And when you're investing thousands of dollars into a golf room, buying the wrong equipment can become an expensive mistake.
I saw an opportunity to apply the same principles that have guided my professional career—research, transparency, attention to detail, and personalized service—to indoor golf.
That idea became Golf Room HQ.
Rather than creating another general sporting-goods store, I wanted to build a business focused on one environment:
The golf room.
A place where golfers can practice, play, entertain, and enjoy the game from home.
— Jeff Lee, Founder
Our Story
Golf Room HQ began with research.
Before building the store, we spent time studying the indoor golf market, comparing simulator technologies, learning how different components work together, researching manufacturers and suppliers, and understanding the challenges homeowners encounter when planning an indoor golf space.
From there, Golf Room HQ began developing relationships with suppliers and manufacturers while building a focused catalog around the products that matter most to an indoor golf environment.
Our core categories include:
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Golf simulators
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Launch monitors
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Golf simulator enclosures and impact screens
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Indoor putting solutions
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Hitting mats and turf
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Projectors and simulator accessories
Our approach to growth is deliberate.
We want to add products because they belong in a great golf room—not simply because they can be sold online.
As Golf Room HQ grows, we remain committed to learning the technology, strengthening our manufacturer and supplier relationships, and creating a resource golfers can turn to when planning their indoor golf spaces.
What We Do
Golf Room HQ helps customers research and purchase premium equipment for residential indoor golf environments.
We aim to make complicated purchasing decisions easier by providing clear product information, practical guidance, and access to carefully selected equipment from established golf technology manufacturers.
Our goal is not to overwhelm customers with hundreds of nearly identical products.
It is to help golfers understand their options and choose equipment appropriate for their room, playing goals, and budget.
Our Approach to Indoor Golf
We believe a great golf room should balance three things:
Accuracy
Modern golf technology can provide an extraordinary amount of information. We prioritize equipment designed to provide meaningful shot and ball-flight data appropriate to the product's intended use, helping golfers make informed decisions about the technology they bring into their homes.
Immersion
A golf room should be somewhere you genuinely want to spend time. Screen size, enclosure design, image quality, hitting surface, lighting, and room layout all contribute to creating an enjoyable indoor golf environment.
Longevity
A golf simulator can represent a substantial investment in your home. We believe customers should consider not only price, but also compatibility, manufacturer support, warranty coverage, room requirements, and long-term use when selecting equipment.
Who We Serve
Golf Room HQ is designed for golfers who want to bring more of the game into their homes.
Our customers may be building their first simulator, upgrading an existing golf room, adding an indoor putting area, or researching premium launch-monitor technology.
Some are focused on structured practice and understanding their swing data.
Others want a place where they can play virtual rounds and spend time with friends and family.
Many want both.
We also understand that no two homes—or golfers—are exactly alike. Jeff's background in residential real estate reinforces an important principle behind Golf Room HQ: the equipment needs to work for the space as well as the golfer.
Whatever your objective, we believe your golf room should be designed around the way you want to use it.
Why Golf Room HQ?
Indoor Golf Is Our Focus
Golf Room HQ is not a general sporting-goods retailer with indoor golf buried among hundreds of unrelated categories. Golf simulators and the equipment surrounding them are the focus of our business.
A Homeowner's Perspective
Our founder's background in residential real estate gives Golf Room HQ a perspective that extends beyond equipment specifications.
Room dimensions, ceiling height, layout, aesthetics, functionality, and long-term use all matter when incorporating golf technology into a home. We believe a successful golf room needs to make sense both as a golf environment and as part of the home.
Research Before Recommendation
Jeff began his professional career as a research analyst, and that mindset remains part of how we approach Golf Room HQ.
We believe recommendations should begin with understanding the facts: your available space, intended use, budget, equipment requirements, and product compatibility.
Carefully Selected Products
We are building our catalog around products and manufacturers that make sense for serious indoor golf environments. We would rather maintain a focused selection than add products simply to make the store appear larger.
Clear Product Information
Golf technology can become technical quickly. We aim to present specifications, room requirements, compatibility information, and product differences as clearly as possible so customers can make informed purchasing decisions.
Support Before and After the Sale
Our relationship with a customer should not end at checkout. We aim to answer product questions before purchase and assist customers in working through appropriate product and manufacturer support channels when help is needed afterward.
Straightforward Recommendations
The most expensive option is not automatically the right option.
Room dimensions, budget, left- and right-handed use, desired data, software preferences, and other factors can materially change which setup makes sense.
Our goal is to help customers identify an appropriate solution rather than simply steer them toward a higher-priced product.
Built on Experience. Growing Through Golf.
Golf Room HQ is a growing business, and we believe there is value in being transparent about that.
Jeff did not spend decades working for a golf equipment manufacturer, and we are not going to pretend otherwise.
Instead, Golf Room HQ brings together a different combination of experience: analytical research, entrepreneurship, residential real estate, high-level client service, negotiation, and an increasing depth of knowledge within the indoor golf industry.
We are applying that experience to something we are passionate about building—a specialized company that makes purchasing premium indoor golf equipment clearer and more personal.
Our knowledge will continue to grow.
Our supplier and manufacturer relationships will continue to grow.
Our product selection will continue to grow.
But the principles behind Golf Room HQ will remain the same.
Research carefully. Communicate clearly. Recommend responsibly. Treat customers well.
Our Promise
Golf is a game built around precision, patience, honesty, and continual improvement.
Those are principles we believe belong in business as well.
We will work to provide carefully selected indoor golf equipment, accurate product information, responsive customer service, and straightforward guidance.
When we know the answer, we will give it to you clearly.
When a question requires confirmation from a manufacturer, we will seek the correct information rather than guess.
And when a product is not the right fit for your needs, we believe in saying so.
Because earning a customer's trust is worth more than making a single sale.
Golf Room HQ exists to help you build a golf space you'll look forward to using—one swing, one round, and one room at a time.
Jeff Lee
Founder & Owner
Golf Room HQ
Operated by Good Products LLC